Apparel and accessories specialist makes four management appointments to streamline development
Outdoor Research (OR) has appointed four new product managers within its US development team to help streamline its processes.
Jason Duncan joins as technical sportswear ;product manager, Meghan Martens as handwear product manager, Kendra Brandenburg as headwear product manager and Jeannie Wall as product and marketing consultant for alpine and rock climbing. OR is also in the process of hiring a product manager who will oversee the gaiter, storage and shelter product lines.
OR said Duncan will direct growth in sportswear and layers, with a focus on melding technical performance with style-driven design; Martens will oversee all aspects of the company’s handwear program, including ski, ascent, ice, and liner gloves; Brandenburg will handle a similar role overseeing all aspects of OR headwear; and Wall will help direct product development, fabric and design, provide key market perspective, and more seamlessly incorporate athlete feedback in the development cycle.
The team additions will allow product managers currently overseeing those categories to focus more fully on other categories within the OR product family, said vice president of product and marketing Jordan Wand.
Wand said: “Combine these development team additions with access to the state-of-the-art, quick prototyping ability that we have in OR’s Seattle manufacturing facility, and the foot is on the gas in terms of the innovation people can expect to see from us in coming seasons.”
OR is distributed in the UK by Mountain Boot Company.
It launched technical apparel in late 2007, which OR chief executive officer Dan Nordstrom said has now grown to represent approximately half of the company’s commercial business.
“Our rapid growth in apparel speaks to our success, but it also speaks to the need to plan for the future – both in apparel and in categories where we have been leading for over 30 years, like handwear, headwear and accessories,” Nordstrom said.
“This investment in our product development team is about ensuring that we’ll continue to raise the bar in all our core categories.”