Outdoor Trade Show Preview!

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The UK’s largest outdoor industry exhibition, OTS 2017, is all set to host over 500 new and existing brands that have signed up to showcase their product ranges to retailers. Visitors can save time by registering online in advance at: www.outdoortradeshow.com/visitor-registration.

The show has been revamped for this summer’s exhibition, with new dates, new brands, new joint partner (OIA), new layout inside the exhibition halls and more. The latest news, floor plans and exhibitor list are available to view at www.outdoortradeshow.com, as well as a digital version of the OTS Visitor Show Guide.

Feedback received by exhibitors and a variety of retailers at last year’s event indicated that an earlier show would be preferable and more in-line with order deadlines – so the 2017 show will be taking place in July for the first time in its 12 year history.

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Taking place Tuesday 11th to Thursday 13th July 2017 at Stoneleigh Park in Warwickshire, many of last year’s exhibitors have rebooked and some have even significantly increased the size of their stands, including Craghoppers, Lyon Equipment, Mountain Boot Company and Regatta.

Regular exhibitors, returning to OTS for the 12th year in a row, include: Arctic Fox, Buffera, Burton McCall, Keela, Lyon Equipment, Mycoal, Nikwax, Rosker, Snugpak, Target Dry, Trespass, Vango and Whitby & Co.

OTS Organiser, Marta Williams said: “With OTS now in its 12th year, the show is well established and popular amongst both retail visitors and manufacturers/distributors, with the whole industry recognising that it is THE place to be and not wanting to miss out on a great opportunity to do some serious business.”

OTS brings buyers and sellers together under one roof and attracts the key players from the outdoor industry, providing a fantastic opportunity for distributors and manufacturers to showcase their new and existing product ranges to over 1,000 retailers. The annual ‘one stop shop’ exhibition also allows retailers across a variety of markets to see a wide variety of brands presenting clothing, footwear and accessory products in the exhibition halls, at the same time as allowing camping retailers to browse through the hundreds of tents, awnings and caravans on display outdoors.

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For further information about OTS 2017, please visit the event’s official website www.outdoortradeshow.com, follow the show on Twitter (@OTS2017), or like the Outdoor Trade Show page on Facebook (www.facebook.com/OTSshow).

What’s new?

New Dates

This year’s show is taking place in July for the first time in its 12 year history:

 

  • Tuesday 11th July 2017: 9am – 6pm
  • Wednesday 12th July 2017: 9am – 6pm
  • Thursday 13th July 2017: 9am – 3pm

 

New Brands

Although the area isn’t new to the show, the brands are! This year’s OTS is to once again host a special area dedicated to new brands looking to showcase their products to retailers, including:

  • Freewaters
  • Armadillo Merino
  • Laundreez
  • Backpacker
  • Brand Fusion
  • Alpina
  • Acai
  • The Geocaching Guy
  • KitBrix

OTS Organiser Marta Williams comments: “The New Brands Area has been a huge success for exhibiting brands over the last few years and has proved extremely popular amongst retail visitors who are always keen to see what’s new. It has become established as a key focal point for the show and ultimately provides a cost effective platform for new brands to enter our market.”

Other brands signed up to exhibit at OTS for the first time include: Berghaus, Channel Jumper, Dolomite/Scott Running, Ecosmo Bike, Falcon Technical, GP Batteries, Killtec, Jet Press, Jobe Sports, Mammut, Pacsafe, Ocean Kayak, Old Town, Orderwise, Ortovox, PJS Wholesale, Ruffwear, Sprayway, Task Force Distribution, Top to Toe, Venture Wholesale, Vibram and Vita Energies.

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Workshop Programme (www.outdoortradeshow.com/workshops)

 Also new for 2017, OTS is offering a Workshop Programme to provide visitors with an opportunity to learn more about relevant topics that matter most. Covering a range of topics, the following workshops will take place over the three show days, in the link area between Hall 1 and Hall 2. No booking is required, visitors can simply drop into the sessions at the times below:

 

Tuesday 11th July

12.30pm – The Power of Retail Finance

Speakers: Jonathan Harrison (Marketing director) and Chris Hall (Head of business development) from ActSmart

Summary: Take it Outdoors retail finance is now available in the outdoor recreation market. The workshop will show you why retail finance is one of the fastest growing sales tools in the UK sports & leisure markets and demonstrates how to make the most of it for your business. It will show you how accessing finance is easy and how it can be shaped to your individual business to help you increase sales and improve your margins.

Wednesday 12th July

9.30am – The Power of Retail Finance

Speakers: Jonathan Harrison (Marketing director) and Chris Hall (Head of business development) from ActSmart

Summary: Take it Outdoors retail finance is now available in the outdoor recreation market. The workshop will show you why retail finance is one of the fastest growing sales tools in the UK sports & leisure markets and demonstrates how to make the most of it for your business. It will show you how accessing finance is easy and how it can be shaped to your individual business to help you increase sales and improve your margins.

12.30pm – The Importance of Display

Speaker: Helen Goodwin from Made You Look! Visual Display Training

Summary: Why first impressions are crucial for business and how to stand out from the crowd.

3.00pm – Captivating Customers is no longer optional

Speaker: Richard Smith, Head of Brand Partnerships, Myagi

Summary: Richard will take a look at Experiential Retail in the Outdoors- how telling stories is essential to success and why brands have to get involved in order to deliver on customer expectations.

Thursday 13th July

11.00am – Introducing key complementary products to your customers

Speaker: Don Gladstone, Director, Peoplework

Summary: Far too often retail teams think of ‘add on sales’ as an irrelevant and inconvenient factor in the sales process. We help them to understand the genuine benefit to the customer of relevant complementary product. This change of focus creates a much more practical approach to achieving higher sales revenue and as importantly a more educated customer who has now bought into the culture of your business as well as feeling more comfortable, and safer, on their travels.

 

Don’t Miss

The OTS Party

Following last year’s successful event, the OTS Party is making a welcome return and will begin straight after the second day of the show (Wednesday 12th July) at 6pm in the Strollers restaurant at Stoneleigh Park.

Tickets are great value at just £10 per person, which includes entry as well as food and entertainment (the Goodfellows band have been booked to perform), and the finalists of the UK Outdoor Industry Awards will be announced in a special presentation at 7.30pm. The rest of the evening is dedicated to networking and socialising with the other 200 party guests, so make sure you come along and bring your colleagues/customers too.

 Tickets cost just £10 per person, which can now be purchased online at www.outdoortradeshow.com/party – book as soon as possible to avoid disappointment as there are only a limited number of tickets available.

 UK Outdoor Industry Awards

For the third year in a row, all of the innovative new outdoor products entered into the 2018 UK Outdoor Industry Awards will be on display in a dedicated area at the show. For the first time, visitors will be able to vote for their favourites across all ten categories on the iPads provided – to help our judges decide which products will become the finalists in each category.

The prestigious panel of judges consists of leading experts from the industry, including Lee Bagnall

(JD Sports), Will Parkhouse (Cotswold Outdoor), Anthony Greasby (Countryside Ski & Climb) from retail, and Ben Weeks (Trail), Tom Hutton (OE Retailer), and Will Renwick (OutdoorsMagic) from the media, as well as Claire Carter – writer, film producer, KMF Director and OIA Engagement Officer, representing the OIA.

 The finalist products will be announced in a special presentation during the party. For further information, please visit www.outdoorindustriesassociation.co.uk/awards

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For further information about OTS 2017, please visit the event’s official website www.outdoortradeshow.com, follow the show on Twitter (@OTS2017), or like the Outdoor Trade Show page on Facebook (www.facebook.com/OTSshow).

Stoneleigh Park Exhibition Centre, Stoneleigh Park Warwickshire,

CV8 2LG (SatNav Postcode)

 

Entrance to OTS 2017 is free, includes free on-site parking and couldn’t be easier to get to, thanks to the Stoneleigh Park venue being centrally located and conveniently close to all transport links.

Tuesday 11th July: 9am-6pm, Wednesday 12th July: 9am-6pm & Thursday 13th July: 9am-3pm

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