The British eyewear brand Sunwise® based in Oxford are excited to introduce the 2017 eyewear collection featuring the simplicity and heritage of British designs. It is trans-seasonal and makes sports eye protection a fashionable daywear. Together with the original bestselling frames and eyewear innovation, the collection is engineered with functionality and style. The company’s range meets the demands of individual customers for affordable, innovative and high quality performance eyewear that looks fabulous.
Sunwise® is an award winning brand with both the consumer media and in Best of British Export, collecting awards for ‘Best Outright Sunglasses’ and for ‘Demonstrating in International Trade’.

Originally designed for British Water Rescue Team in 2008, the popular light-reacting Chromafusion® 2.0 range is for use from early morning through to dusk without the need to change lenses. Chromafusion® lenses feature advanced anti-fog properties for changing temperatures and a waterproof coating repels most liquid making it easy to clean. The Sunwise® seamless design Hastings(RRP £94.99) adds new blue and fire orange. The handcrafted one piece lens fitted in an ultralight-weight frame with flexible nose pad and grip ventilation design provides maximum wearing comfort. Hastings can comfortably handle changing and intense environments to allow full enjoyment and concentration to be on any sport and lifestyle.

Superior clear vision quality and vivid colour contrast are provided by the Polafusion® lenses fitted into popular frames and chic colour designs. The New Parade White model (RRP £64.99) has stylish yellow platinum lenses with GS technology for extra protection against stronger sunlight whilst transforming to a new season’s look. The unique polarised lenses are impact resistant whilst filtering out potentially damaging light and eliminating glare for golfers.

New model Kennington (RRP£37.99) was introduced to the best-selling interchangeable range. Kennington features a half frame design and is available in shiny black and sheer purple with the Buccula® catch that fastens the frame and locks the lenses. The popular Interchangeable model Pacific is now available in a cool white contrasted with lilac mirror lenses (RRP29.99). Pacific, Evenlode and Wellington collections have been the signature models, extremely lightweight, durable and comfortable to wear.

Sunwise® Essential range features new coral pink for model PEAK with red platinum lenses (RRP £23.99), famously worn by Pippa Middleton in the Kenya marathon. New Summit models (RRP from £21.99) are designed for winter sports adventure and the look comes in charcoal grey, snow white, apple green and crimson red.

Sunwise® sunglasses are also ideal for all passions and lifestyles including outdoor and leisure activities. The retro Lifestyle range boasts new fashionable leisure frames New model Breeze (RRP£18.99) in black, brown and blue for 2017 to cover all weekends, holidays and lifestyles. Wild model features a new white with purple platinum lenses (RRP £18.99) and the ever-popular Nectar adds a new crystal white with blue print (RRP £18.99).

Brand Director Maria Aries says: “We are very proud of our partnership with England Athletics since 2008 to grow and aspire the next generation of champions. Sunwise® eyewear provides emotional and functional benefits to people’s lives and make differences to inspire everyone to take up a challenge involving more sports and outdoor leisure activities as well as supporting Sunwise® golf communities and the stockists.”

For more info or find a stockist please visit www.sunwise.co.uk