MSR (Mountain Safety Research), the Seattle-based manufacturer of high-performance outdoor equipment, has announced the promotion of Chris Parkhurst from director of MSR Alpine and Snow Tools to vice president of MSR
In his new position, Parkhurst will take on profit and loss responsibility as well as create product, marketing, and sales strategy to support and grow the MSR brand.
“Chris is a proven leader. As director of MSR Alpine and Snow Tools, he recruited, developed, and motivated a high-performance team to build sales, driving next-generation snowshoes, poles, and tools,” said Joe McSwiney, president of Cascade Designs, the parent company of MSR. “He is both an outdoorsman and an entrepreneur; an engineer and an executer. We are confident that with Chris at the helm, MSR will continue to invent and manufacture the best equipment on the market.”
As director of MSR Alpine and Snow Tools, Parkhurst managed the global Alpine division’s profit and loss, created long-term strategic plans, and led MSR Snowshoes to the number one position in market share.
“MSR has an incredible following and reputation in the outdoor market,” Parkhurst said. “It’s an honour to build upon the core principles that has made MSR revered among outdoor enthusiasts. The future is going to be very exciting as we move MSR into a new chapter of ground-breaking innovation for our users.”