PrimaLoft, Inc. (www.primaloft.com), the world leader in providing comfort solutions with high-performance insulations, fabrics and yarns, has updated its existing industry benchmark, PrimaLoft® Gold Insulation, to include 55% post-consumer recycled content.
The update is a continuation of the PrimaLoft brand’s commitment to providing sustainable, high performance products. The company has a five-year sustainability goal to have at least 90% of its insulation products contain at least 50% post-consumer recycled materials, with absolutely no compromise on existing performance.
The new PrimaLoft® Gold Insulation Eco, with 55% recycled content (plastic bottles), has the same performance characteristics as the original PrimaLoft® Gold Insulation, highly regarded as an industry benchmark in terms of superior warmth-to-weight ratios, both wet and dry performance ratings, softness, dry times, compressibility and durability.
The change originally happened after Patagonia worked closely with PrimaLoft to add a post-consumer recycled component to its existing PrimaLoft® Gold Insulation, but with the guarantee of existing premium performance. PrimaLoft® Gold Insulation Eco was used exclusively in the Nano Puff® range for one year, beginning Autumn 2016.
As of September 2017, all existing brand partners using PrimaLoft® Gold Insulation will automatically change to the updated PrimaLoft Gold Insulation Eco with 55% recycled content and it will be available to all other outdoor brands going forward.
“Sustainability and social responsibility are deeply ingrained in the PrimaLoft corporate values and we strive to reconcile high performance with minimal environmental impact. Many of our brand partners are equally committed to helping the environment, so increasing the recycled content in our products will also be beneficial to their sustainability goals, without any impact on end user performance,” said Jochen Lagemann, Managing Director Europe & Asia at PrimaLoft.
UK brands who already use PrimaLoft® Gold Insulation Eco include: Montane, Rab, OMM and Keela.