Primus names new CEO

Andreas Jakabffy to replace Joakim Grönvik after next month’s OutDoor show

Andreas Jakabffy is to take up the reigns of Swedish outdoor accessories brand Primus after the OutDoor show in Germany next month.

Jakabffy is replacing Joakim Grönvik after the tradeshow, who is leaving to ‘pursue other endeavours after the OutDoor show’.

Primus said Jakabffy is a business expert with a Master degree in Economics and Business Administration at the University of Stockholm with a particular focus on the European markets.

He has worked for Swedish consumer product brands in Hungary, Germany and Austria, namely with companies like S-Solar, Baby Björn, Felix Hungaria and NCE.

Jakabffy is fluent in Hungarian, Swedish, English and German.