Pure Hydration to lead Keeble growth

Outdoor distributor expects to see sales grow 30 per cent after taking on water purification brand

Distributor Keeble Agencies is expecting year-on-year sales growth of 30 per cent after taking on the distribution of Pure Hydration water purification products in the UK.

Keeble Agencies, which already distributes Care Plus travel health products and the Incognito range of mosquito repellents, took on the position in April and said this has coincided with a surge in sales of products.

Pure Hydration recently launched a new version of its Aquapure Traveller bottle, which uses a chemical-free system to purify water.

Julian Keeble (pictured), a partner at Keeble Agencies, said: “The new distribution side of our business has been very successful and the introduction of Pure Hydration and Incognito this year has created more exciting possibilities and opened many new doors for us.”

Helen Boyle, business development manager at Pure Hydration, said: “The outdoor and travel sector offers tremendous growth potential for Pure Hydration’s range of products and by using Keeble Agencies, a company with a proven track record in this area, we have high hopes for our sales in the outdoor and travel sectors in the months ahead.”