SALTDEAN LIDO DIVES INTO FUSION LIFESTYLE’S PORTFOLIO IN ONGOING COMMITMENT TO REJUVENATING HISTORIC POOLS

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The sunshine was welcomed in Saltdean last weekend as over 4,000 swimmers took to the waters in a sell-out open weekend at the newly refurbished Saltdean Lido.

The weekend saw families and groups of friends excited to be among the first to take to the water, with most having pre-booked their two-hour slot. The party atmosphere was enhanced by the pop-up bar and stalls serving delicious burgers, stone baked pizza and ice cream.

The iconic Lido has been refurbished after a long campaign by the Saltdean Lido Community Interest Company (CIC), who has appointed Fusion Lifestyle as their operating partner.

With six lidos already in its portfolio* Fusion is the ideal partner for the Saltdean CIC, founded by local residents, and has played a key supporting role in making the main outdoor pool and children’s pool operational again. Fusion is committed to breathing new life into disused pools across the UK and is currently driving the campaign to bring Broomhill Lido in Ipswich back into use.

Anthony Cawley, Director of Operations at Fusion Lifestyle commented, “We are delighted to be the operational partner at Saltdean Lido. The atmosphere there was incredible this weekend and it’s wonderful to see this historic site up and running. We are committed to providing top quality, affordable sport and leisure facilities to local communities and breathing new life into lidos like this is one is something we are passionate about.”

* Fusion Lifestyle’s Lido portfolio includes: Brockwell Lido, Hinksey Heated Outdoor Pool, Park Road Pools & Fitness, Hillingdon Sports & Leisure Complex, Wycombe Rye Lido and Shepton Mallet Lido

About Fusion

• Established in 2000, Fusion Lifestyle is a registered charity on a mission to make sport and leisure facilities affordable and accessible to all.

• Across Fusion sites in 2016, participation levels in sport and physical activity increased by 20% and, in recent years, over £150 million has been provided for the creation and redevelopment of state-of-the-art leisure facilities, with £10 million invested last year alone.

• 2016 saw 26 million visits to Fusion sites, including 6 million by under 19s, 1.8 million by over 60s and 400,000 by disabled people. 30% of visits were by concessionary customers.

• The charity also delivered 3.5 million swimming lessons and taught an additional 50,000 children to swim in 2016.

• Fusion works in partnership with local authorities and other public sector organisations to deliver choice and value for customers, helping them to live healthier and more active lives through over 90 sport and leisure facilities across the UK.

• Most recently, in December 2016, the portfolio expanded to include 6 centres across South Hams and West Devon and Saltdean Lido in Brighton.

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