A new multichannel campaign from Sealskinz offers inspirational insight into some of the ordinary people out there who’ve overcome extraordinary challenges to reach their sporting potential.
Asking the question: ‘What does endurance mean to you?’ through a series of dynamic films and content from athletes and ordinary fans of the great outdoors. The campaign kicks off with a short film about Sandy Plenty, who at the age of three was diagnosed with primary pulmonary hypertension in his heart and lungs.
By the age of 11, already a keen sportsman, but a now a regular visitor to Great Ormond Street Hospital, Sandy was told that his condition meant he’d never be allowed to take part in any competitive sport.
Despite that, Sandy then found Mountain Biking and after a few years of riding Sandy returned to the hospital, to be told due to his new passion he no longer needed a transplant. Now 36 years old, Sandy continues to defy the odds (and his diagnosis) and continues to live for mountain biking, even competing to a national level.
Check out the first video of the IAMENDURANCE series below..