Sealskinz, the British endurance accessories manufacturer, has set up a new company in Germany to service its central European markets.
Marc Wachter has been appointed as managing director of “SealSkinz GmbH“. Wachter, who holds a degree in sports business administration and has three children, worked for Marmot for almost 11 years before joining SealSkinz. In his previous position as vice president of sales & marketing Wachter was responsible for 21 countries so brings extensive experience to the business.
As its MD, Wachter will be assuming responsibility for the German, Austrian, Swiss, Italian, Polish, Czech, Slovakian and Slovenian markets. The company is aiming for an improved position in specialist trade accounts.
“As a result of this new company and Marc’s appointment, SealSkinz can deliver a more efficient sales structure in central Europe, thus serving its clients even better than before,“ according to Alistair Tait, Managing Director of SealSkinz. “We’re very excited to have Marc on board for this next step. He’s very experienced in developing new markets and expanding existing ones.“
“I am very much looking forward to this new challenge,“ says Wachter. “SealSkinz has a unique product portfolio which is directed at outdoor enthusiasts, cyclists, runners, but also water sports and horseriding fans. Thanks to the uniqueness of SealSkinz’ products, I can see a lot of potential for the future.”