Sebago opens first UK store

Footwear brand opens first independent store in the UK

Sebago is opening its first independent store in the UK this weekend (March 5).

The 807 sq ft retail location on Union Street in Bath will stock Sebago’s entire range of footwear, apparel and accessories, providing shoppers with a unique chance to buy into the entire brand’, it said.

The store design will is based on the international concept used throughout Sebago’s worldwide stores, but will work to adapt this in partnership with the global marketing team to ensure the store ‘showcases the premium nature of the Sebago range, in line with the UK consumers’ expectations’.

Phil Beaven, Sebago’s international retail director, said: “The opening of the Sebago store in Bath is an exciting project for us, building on our reputation and compounding our retail presence in the UK.”