Smartwool, a global Merino wool active apparel brand, is excited to announce the launch of its UK e-commerce site on 29th October 2019. The launch of the UK Smartwool website will provide a centralised location where consumers can learn more about Smartwool and interact with the brand online. The site widens the brand’s offering to its supporters, with available to buy products ranging from base layers to shirts to underwear and socks. Additional information about Smartwool, such as the benefits of Merino wool, how to care for products, the sustainability aspects of the brand, and the various organisations Smartwool works with to keep outside spaces pristine and accessible to all will be available from the site.

“We are very pleased to announce the launch of this site, and believe it will be an excellent resource for consumers to learn more about the Smartwool brand,” said Genevieve Peterson, Smartwool EMEA Brand and Sales Director. “The e-commerce site will complement the offering of our brick-and-mortar retail partners, as well, because their continued presence and success with the Smartwool Brand is very important to us.” is now live.