Eco performance sock brand TEKO has provided socks for this year’s Sport Relief challenge: Jo Brand’s Hell of a Walk, which sees the TV personality take on a new seven day challenge to walk east to west across the width of the country.
During her epic 135 mile trek, Jo wore socks from TEKO’s multi-award winning range to help keep her feet comfortable for the duration.
TEKO socks are said to be super-breathable, provide excellent evaporation and manage moisture to keep feet dry. To provide even greater comfort and performance, TEKO’s Achilles Wrap System anchors the sock securely around one of the most vulnerable areas; the heel-instep perimeter, thereby preventing slippage or rubbing for a completely secure, blister-free fit for unparalleled comfort mile after mile.
The challenge, which took place earlier this year, will be aired on 17th March on BBC One in an hour long programme that provides the inside story and exclusive behind the scenes access as Jo battles through the physical and mental effects of the trek.
Jo‘s motivation for the challenge was to raise money for a range of causes, funded by Sport Relief, that mattered to her personally and over the course of the walk she was able to meet a number of beneficiaries of these projects. One charity benefitting from Sport Relief is MIND Manchester, which provides counselling in an accessible way to support younger people with managing their own mental health.
Jo’s hellish week started on the Humber Bridge and during her walk she was joined by a number of fellow comedians and TV personalities to keep her spirits up, including past challenge veteran, Davina McCall. She ended her challenge at the Royal Liver Building in Liverpool where it was announced that she had burnt over 40,000 calories, taken over 500,000 steps and raised £848,702 for the work that Sport Relief supports.
Jo Brand’s Hell of a Walk for Sport Relief programme will air at 9pm on BBC One, Thursday 17th March.