Sports sponsorship is booming; never before has more money been put into marketing with athletes, sports teams, or sporting events. In times of advertising message overloads, sport offers something extremely valuable: real emotions. In connection with the digital possibilities, enormous opportunities arise – for global players as well as small start-ups. ISPO.com took a close look at the sports sponsorship trends of 2019 and presents five trends in digital sports sponsorship that will become even more significant. Read Part 1 of ISPO three-part Sports Sponsorship series here.