Sprayway has unveiled its new brand and logo for Autumn Winter 2017.
The rebranding is a celebration of the company’s incredible heritage, with a return to one of the most iconic emblems of the UK outdoor industry – the Orange Arête.
Subtly tweaked and updated for the modern Sprayway, the Arête represents the technical excellence and authenticity for which the Manchester-based brand has become synonymous over the last forty years.
Ian Christian – Brand Director – commented:-
“We felt the time was right to return to our heritage and celebrate the success of Sprayway as a brand which has seen tremendous growth and change over the last 40 plus years. This iconic logo symbolises dependability & authenticity which is the brand mantra and the modern twist represents change”
Established in 1974 by John Hunt and Simon Wright, Sprayway began by making sailing clothing, but, driven by the famous Manchester climate, they soon moved on to producing coated waterproof jackets.
In 1982 the brand launched its first GORE-TEX jacket, and the following year became the first company to machine tape non-GORE-TEX waterproof clothing creating the Hydro/Dry range.
Today, Sprayway is one of the UK’s leading outdoor brands, producing a range of clothing and accessories that has seen significant redevelopment for Autumn Winter 2017.
The return to the Orange Arête logo reflects this heritage and aspires to the return of the brand’s past successes as a symbol of British hill walking with this season’s new range.