Patagonia, the outdoor apparel manufacturer, has announced that Stefan Wahlén started the 1st of July as Patagonia’s new Managing Director Europe
Stefan has more then 25-years’ experience in the Sporting Goods and Textile industry and joins Patagonia from Wolsey Limited, UK-based. Wolsey, founded in 1755 is the oldest recognized menswear brand in the world. Prior to Wolsey Stefan served as Global Sales Director of Peak Performance.
Earlier in his career Stefan was managing the apparel business for Nike Northern Europe as well as several positions with Levi Strauss including Country Manager for Sweden.
“I’m very proud of being part of the Patagonia team, representing one of the greatest companies in the world. Patagonia stands for quality and innovation not only in products and fabrics but also when it comes to environmental responsibility.” says Stefan.
“The company sees Europe as a key market for growth with great potential. With increased investment in people and infrastructure Patagonia is building on the foundations for increased success in this market.”