Leading supplier of cleaning, waterproofing and aftercare products for outdoor clothing, footwear and equipment, STORM CARE SOLUTIONS is pleased to announce the appointment of New Heights as its new UK distributor.  The company will focus on promoting STORM’s eco-friendly range of products into UK outdoor retail.

New Heights has been brought on board to help push STORM products to the UK outdoor market.  Effective from January 2020, New Heights will represent STORM and provide support to the growing number of retailers who now stock the brand’s range of cleaning, waterproofing and aftercare products.

STORM launched its new easily-recyclable aluminium product range in order to reduce plastic waste going into the ocean and environment. A huge 91% of discarded plastic isn’t recycled and it has been predicted that by mid-century, the oceans will contain more plastic waste than fish, ton for ton*. With aluminium being much more recyclable than plastic and aluminium packaging having a higher recycling rate than plastic** the new aluminium bottles, which use reduced plastic packaging, offer outdoor enthusiasts an easily recyclable option that will help to reduce the amount of disposable plastic waste ending up in the environment. The range also includes PFC-free proofing products; making them even more environmentally friendly.

Commenting on the appointment, STORM’s Managing Director, Tim Wilson, said: “We’re very happy to be working with New Heights as their business ethos very much aligns with our own. As a company, we are looking to produce a much more eco-friendly and eco-conscious product in order to reduce its environmental impact. New Heights was interested in our eco story and wanted to help get our product into the store. We look forward to a successful partnership!”