STORM Appoints New Sales Manager to Support International Growth


UK leading cleaning, waterproofing and after-care specialist, STORM CARE SOLUTIONS, is pleased to announce the appointment of Michael Boothas Export Sales Manager. Michael will support and manage all the company’s export customers, as well as drive new business within the UK and internationally.

Michael has worked in the outdoor sector for the past six years for companies including Trekmates, Sealskinz and Dexshell. He will use his account management and sales experience to help STORM develop customer relationships across all sectors and generate sales internationally, as well as educate on the benefit of STORM products.

On his new role, Michael comments: “It is a really exciting time for me to be joining Storm and I am delighted to take up this opportunity. The company is growing, not only in the UK but also in key international markets. This growth will give me the opportunity to raise awareness of the brand, educate existing and potential new clients to the benefits of our products and promote Storm around the globe.

“As a keen outdoor enthusiast, it is fantastic to see a UK manufacturer helping to protect the environment by reducing single-use plastics, offering a PH neutral product and enabling people to keep their gear for longer by cleaning and protecting their loved garments. I am really looking forward to building relationships with customers, end-users and internally with my new team.”

Tim Wilson, Managing Director for STORM, said: “We are very much focused on reducing the environmental impact of products used within the outdoor industry and for some time have been working to reduce the amount of waste created by our own products – in fact, we became the first and only manufacturer within the cleaning and waterproofing field to make our products more eco-friendly. We recently created our easily-recyclable aluminium product range in order to reduce plastic waste going into the ocean and environment and have been working hard to get the message out across the industry both at home and abroad.

“We are very happy to welcome Michael to the team. It’s important for us to have people on board who can help educate the industry on the benefits of Storm products – and in particular the eco-friendly aluminium range. With Michael’s passion for the outdoors, along with his strong sales experience, we look forward to having him help us push our message across the industry.”