The UK’s most successful off road running team, Salomon Trail Team GB consists of dedicated outdoor adventurers that have been picked to represent Salomon in competitive endurance events including mountain running, sky running and trail running across the UK and all over the World. The team includes Salomon International Athletes, the Salomon Avenir junior squad, plus team management.
As official insole partner and sponsor, Superfeet provides team athletes with insoles from its full range to help them maximise their performance during training and racing, as well as offer professional advice on insole fitting, footwear fitting and foot health, to support them in achieving their goals. Superfeet is also looking to work with the athletes on product development to further evolve their performance insole offering.
Following last year’s success, Superfeet will also be present at Salomon’s City Trail Tours. The roadshow will travel around various cities in the UK & Ireland and will allow consumers to trial various Salomon shoes on pre-planned routes. During the Tour, Superfeet will provide foot health advice, prize draws and free test pairs of its premium range of insoles.
UK Sales Manager for Superfeet, James Clark, said: “We have been working with Salomon and their Trail Team GB for a couple of years now and the partnership has been very beneficial to both parties. We welcome the opportunity to provide advice and information about our products to such top class athletes to help them maximise their performance and their response to our support has been extremely positive. Getting feedback from the athletes on our products is also invaluable and will help us with our own product development.”
He added: “Working with a running giant such as Salomon is a real privilege and a perfect fit for Superfeet as we are both highly committed to the running market and it presents great opportunities. We’re now looking forward to the upcoming Salomon City Trail Tours, which kick off in May, and will be present to, once again, provide our full support.”