Swarovski Optik unveils new binocular

CL Companion described as lightweight, durable companion ‘wherever you go’; designed with travel and leisure pursuits in mind

Swarovski Optik as launched its latest binoculars, the CL Companion which are described as ‘the perfect companion wherever you go’.

The binoculars weigh 500g, the lightest in Swarovski Optik’s premium class, and are available in 8x or 10x magnification as either green, sand-brown or black units. The range will be available in stores from July 1, with an RRP of £790 for 8x magnification and £820 for 10x.

Both models feature Swarotop, Swarobright and Swarodur optical coatings, and have upwards of 18 optical elements. The apparent field of view with both models is 55 degrees.

The launch is being accompanied by a social media campaign using Facebook where globetrotters and travel enthusiasts are invited to take part in the ‘World Traveller’s Challenge’, a game which, in addition to testing their geographical knowledge, will put their creativity to the test with a challenging photography competition.

From June 2011, Swarovski Optik is also launching a product test campaign from its Facebook fan page, http://www.facebook.com/swarovskioptik.leisure, giving successful applicants the chance to test the new CL Companion for a whole six months.

Carina Schiestl-Swarovski, chairwoman of the Swarovski Optik executive board, said: “A compact and lightweight binocular such as the CL Companion with crystal clear images belongs in any suitcase.

“The new CL Companion is a durable companion designed to help you overcome the natural limitations of your perception and immerse yourself in precious moments.”