Sara Tye the award-winning business and organisational development expert, top 500 international PR, serial entrepreneur and athlete, has been announced as the latest ambassador of Sundried, the active sports clothing company.

Sara, a triathlete who trains for the half ironman distance 70.3, said “I was so honoured to be asked to be an ambassador of this awesome brand. Their commitment to sustainable fashion is something that I truly value and I’m proud to be part of an organisation that’s helping to combat the environmental impacts of the fashion industry. For instance, their Eco Charge range is made from recycled coffee grounds, using coffee’s natural ability to block odour. I love the fact it’s sustainable but also technical.  It’s a brand/company trying very hard to be the best.”

Sustainability and corporate social responsibility (CSR) has always been a fundamental driver for Sara. She’s worked with the late Dame Anita Roddick, founder of The Body Shop, developed Make Your Mark With a Tenner campaign and Make a Difference Day. Sara also founded the HIV and Aids network, Sophia among other organisations and campaigns. Sara has also helped tackle youth homelessness by working with the charity, Centrepoint and its 65 corporate partners such as the LandAid consortium.

Sara developed stakeholder relations at Thames Water, headed communications at Yellow Pages, implemented BT’s ISO4002 environmental policy.

The Sundried apparel is designed to enhance performance Their activewear features the most advanced technology on the planet, including anti-odour, UV protection, and temperature control, all created ethically and sustainably and sold at a fair price.

Jess Tonking, marketing manager and personal trainer at Sundried, said, “Sara epitomises exactly what Sundried ambassadors are all about; passion, drive, and an interest in sharing knowledge with the world. We look forward to working with Sara and embarking on a long relationship with her.”

Sara is the founder and managing director of redheadPR, ex-chair of Swindon Triathlon Club and a top business development mentor.

She was CEO of Etape Suisse the company that provides inspirational cycling tours and high-level networking opportunities in Switzerland.

Sara continued, “As an ambassador, I can’t wait to share my knowledge with Sundried’s amazing followers and customers. I love their clothing and I look forward to helping others achieve so much more in their sporting goals.”

Sara and redheadPR also has a long commitment to the sporting sector. They recently announced that they’re sponsoring Corinne Clark, the triathlete and owner of Corinne Clark Sports Massage in Cirencester. Corinne who is 34 years old, will attempt a podium place at the inaugural KONA™ race in October 2019.

redheadPR sponsored Kev Tonner as he took on the 2014 Edmonton ITU Sprint Distance Triathlon World Championships.

2015 saw them be the media supporter of the RTTC National Championship.

Other past sponsorship includes the press box at Swindon Town Football Club, The Museum of Computing in Swindon and many business awards.

June 2017, redheadPR sponsored the 6th leg of the first-ever Tour de Troops, from Ashchurch to Didcot – and Sara even joined in and rode the 56-mile leg. The company then sponsored The Victory Swim 2018.  Both these events raised money for The Felix Fund – which supports the UK’s bomb disposal experts their families.

She also rides weekly with Darkroom Espresso Cycling Club. Sara is a member of the Swindon Triathlon Club and ex-chair of the club.