Teams complete adventure challenge

Teams from across the fashion and retail sectors complete Prima Solutions Adventure Challenge 2011; raise more than £63,000 for Care International

Teams from across the fashion and retail space have completed the Prima Solutions Adventure Challenge 2011 in an effort to raise funds for Care International.

Some 22 teams completed a marathon distance on foot, bike and canoe to raise £63,895 towards Care International’s work to reduce poverty across the globe.

The event also included several ‘mystery challenges’ relevant to Care’s poverty-fighting work, which saw teams earning goods to sell at market, learning some Hindi and crossing an obstacle course blindfolded. A bonus stage pushed the fastest teams a further 8km on foot.

Prizes were also awarded to the teams, with Timberland’s ‘E.L.I.T.E’ team completing the challenge in the fastest time; 5 hours and 12 minutes including the bonus 8km run.

Zoca Sportswear won ‘best dressed’ team, while the ‘team spirit’ award went to Prima Solutions’ ‘Blood, sweat and beers’. The award for the biggest fundraisers went to Timberland again, with its team raising £28,145 in the past year.  A special mention went to Super Group which raised £10,000. 

The annual event has a host of sponsors and partners, including Footwear Today, which is published by SGB Outdoor parent company Datateam Business Media.

The event was sponsored for the sixth year running by Prima Solutions, a UK supplier of multi-channel IT solutions to the clothing, footwear and accessories markets. Prima Solutions chief executive John Norman said: “The Prima Solutions Adventure Challenge is always a weekend filled with competition and fun. It gets bigger and better each year.

“It’s great to see teams from the fashion and footwear sector getting together to raise vital funds for Care. We beat last year’s fundraising total, and all participants should feel very proud of their achievements. I’m looking forward to next year’s challenge already.”

Care Challenge manager Neil Munro said: “Enormous thanks go to all the teams who took part, to Prima Solutions and to Footwear Today for their continued support.”