TEKO appoints new CEO, Director of Sales

Outdoor industry veteran Chip Coe has joined TEKO as Chief Executive Officer and stockholder. “I am very proud to be able to announce Chip joining TEKO both as the CEO and as an investor,” said Gordon Fraser, TEKO’s Chairman and majority stockholder. “It is fantastic to have such an experienced and passionate individual to lead the company in an industry that we love so much.  Chip clearly identifies with the tremendous value and innovation that TEKO brings to the market as a sustainable and highly technical sock brand.”

“Joining TEKO allows me to get back to the entrepreneurial environment that I love, while also pursuing my passion for sustainable business,” said Coe.  “With its commitment to producing the best socks on the planet and the best socks for the planet, TEKO is uniquely positioned to address the wants and desires of today’s outdoor enthusiast, and to serve those retailers who are focused on providing their customers with thoughtful, high performance products.”

Meanwhile, TEKO has announced the appointment of Rich Weight to the role of Director of Sales. Rich is a very experienced and respected veteran of the outdoor industry, having served as Director of Sales for Chaco for many years, and helped position that brand as one of the most respected in the specialty outdoor and footwear channels.  Rich also served as Director of Sales at Cloudveil, another premium, authentic brand that Rich helped lead to stardom. Rich assumes responsibility for sales and customer service functions, and will partner with Owen Hammond, Teko General Manager, on overall corporate strategy and planning.