TEVA goes crazy in 2010

New for 2010 Teva reveals its most exciting collection of Spring/Summer footwear to date with the introduction of brand new styles that challenge perceptions of the traditional outdoor shoe as well as the return of old favourites with modern updates.

Building upon its 25 year heritage Teva has continually innovated and developed technologies to bring unparalleled performance, style and comfort to its footwear and its new Spring/Summer 2010 range is no exception.

Two of Teva’s brand new products for 2010, the Itunda and Tirra, have already received the ultimate industry recognition having received a Gold award at Europe’s biggest outdoor trade show for outstanding product innovation.

Made for the water, the award winning Itunda (£75) is amphibious footwear at its best. Available for men and women, the brand new Itunda is ideal for scrambling over wet rocks and is quick drying and quick draining thanks to Teva’s drain frame technology in the sole.

Ladies benefit from an award winning shoe that’s made with the female foot in mind with the new Tirra (£55). A delicate yet robust strap configuration offers feminine style fused with performance both in and out of the water. Teva technology runs throughout the sandal from the spider rubber outsole, to the webbing on the upper, providing unmatched comfort and performance.

The men’s only Tanza (£55) provides a brand new twist on Teva’s classic sports sandal with contemporary styling and slimmer straps on the universal strapping system which features three point adjustment. For performance in and out of the water it features a shoc pad in heel, spider rubber outsole and quick drying upper.

Fusing street style with trail technology the B-1 Canvas is back (£70) with a brand new blue jewel colourway perfect for multi-sport outdoor adventures. With the traction, stability and cushioning you would expect from a hiking shoe, the contemporary style can take you from trail to town in comfort and style.

The Mush (£18) flip flop is a firm Teva favourite for men and women as the mush insole wraps around the shape of the foot for ultimate step in comfort.  Featuring enhanced arch support and an EVA outsole these flip flops are an essential for summers at home and abroad.

When women want performance without having to sacrifice style the Westwater Leather (£60) is the perfect option and the perfect travel companion, thanks to its durable and rugged outsole and rubberised toe cap. The Mary Jane style shoe is pretty and practical with a snap closure for secure fit, yoga mat inspired topsole and water channelling lug.

For more information about Teva’s brand new Spring Summer 10 line please visit www.teva.com.