Teva takes on the Thames

Footwear brand to join Thames clean-up operation on September 17

Adventure footwear brand Teva is joining forces with environmental charity Thames21 to clear litter and debris from the banks of the River Thames.

From 12.30-15.30 on September 17, Teva and the Thames21 team will be down on the south side of Kew Bridge in London to clean up what it describes as ‘one of the dirtiest stretches of the Thames’. There will be boots, gloves and socks for over 100 volunteers provided, and Teva said it welcomed any additional hands in the clean-up operation.

Teva’s involvement is part of its ‘Pair for a Foot’ campaign, where it is aiming to protect one linear foot of global waterways for every pair of Teva shoes and sandals sold in 2011. To date the company has cleaned 700,000ft. It also extends Teva’s commitment to clean water and its partnership with the Waterkeeper Alliance, the company said.

Joel Heath, Teva global marketing director, said: “The Teva brand was born on the water and we feel a strong obligation to help protect our most precious natural resource. We’re proud to support organisations that do vital work to protect water for the environment.

“Over the years, we have participated in numerous community river clean-ups with local Waterkeeper chapters. We are excited to be making a deeper, long-term commitment to water with this initiative.”

Thames21 will also be staging a clean-up session at the Isle of Dogs in East London on September 16.a