FootJoy have been boosted by the news that TGI Golf, one of Europe’s leading pro buying groups, has voted the Acushnet brand the number one supplier across all product categories. TGI asked its members to rank its golf equipment suppliers against a number of key criteria, including saleability, quality, availability and retail price consistency.
It also dealt with service efficiency issues such as deliveries, accounts and credit control, plus the quality of the sales managers and the level of support they offer.
FootJoy scored well in each of the categories and were particularly strong when it came to the issues of product sale-ability and quality.
“The results of this survey clearly underline the incredible strength of the FootJoy brand and the demand for our products amongst retailers and their customers,” says Mike Lucas, FootJoy’s Sales and Marketing Director. “We were up against the major club brands which makes these results even more rewarding.”
FootJoy was also strong in the areas of deliveries, accounts, returns efficiency and credit control. “It is vitally important that our retail partners find it easy and enjoyable to do business with us,” adds Lucas. “There is no point having a product in demand if you can’t back that up with timely deliveries and after-sales support.”
FootJoy’s golf shoe market share is currently in excess of 50%.
FootJoy has appointed Richard Fryer to the newly created post of European Marketing Manager. Richard’s Acushnet career began when he was recruited to run Cobra’s Demo Days in 2006. After a successful Field Marketing campaign Richard was hired as FootJoy’s European Marketing Co-ordinator before being promoted to this new position.