THE NEW FIREBRAND B DRY – FROM OBOZ

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The UK’s fastest growing outdoor footwear brand is back with a stylish men’s waterproof hiking shoe inspired by some of the greatest trails in the world. 

Obōz began 10 years ago in the world famous outdoor hub that is Bozeman, Montana.

At the heart of Obōz® is the O FIT Insole™. Drawing inspiration from collective decades of industry experience and countless miles logged on favourite trails, this insole is moulded to match the specific shape and construction of every shoe, delivering an unmatched fit, feel and performance.

The O FIT Insole™ places the feet in a neutral position with a supportive arch and a deep cushioning heel cup, with extra protection around high-strike zones along the metatarsal and heel.

In the words of founder John Connelly “one great feature does not a great shoe make” which is why the superior Insole is built into the O FIT System™, working seamlessly with the midsole, outsole and upper to promote the foot’s natural bio-mechanics, giving a much better fit and performance.

Using the O FIT System™ to great effect is the brand’s latest development – the Firebrand B DRY men’s waterproof hiking shoe.

The Firebrand B DRY is a waterproof and breathable hiking shoe with fantastic traction and lots of cushioning, inspired by some of the world’s greatest trails.

Made with high quality Nubuck leather and fabric, breathable mesh panels and the B DRY waterproof membrane with a durable water repellent finish, the Firebrand is able to cope with anything the trail throws at it.

In addition to the exceptional insole, the Firebrand B DRY features a narrow heal to eliminate slippage – reducing the chance of blisters – as well as a wide forefoot and toe box to provide ample room for your toes during long days on the trail.

The Firebrand will be available in stores this August for £120.