|SOCKTOBER ON SCAFELL|
This October, Smartwool will launch “Socktober” a charitable project that raises funds to help repair and restore England’s highest mountain: Scafell Pike.
Scafell Pike is located in the Lake District National Park, Cumbria, and is part of the Western Fells. The iconic mountain is visited by thousands of pairs of walkng boots scaling its heights each year to experience the views, the atmosphere and the sense of achievement gained from reaching the summit of this spectacular mountain.
The mountain paths are badly eroded and in dire need of repair.
For every pair of Smartwool socks purchased during the month of October at any of the following UK retailers: Cotswold Outdoor, Snow+Rock, Ellis Brigham & George Fisher, £1 will be donated to Fix the Fells.
“Repairing and restoring Scafell Pike is Fix for Fells’ #1 priority because of the worrying levels of erosion and sheer numbers of people visiting each year. Therefore, it is Smartwool’s priority too.” says Genevieve Peterson, brand and sales director at Smartwool EMEA.
Fix the Fells is a partnership programme between the National Trust, the Lake District National Park, Natural England, Friends of the Lake District and the Lake District Foundation. The aim of the Fix the Fells partnership is to protect the spectacular Lakeland fells from erosion and damage by repairing and maintaining the upland paths of the Lake District.
|SMARTWOOL ON ADVOCACY|
In early 2018, Smartwool joined the EOCA, (European Outdoor Conservation Association) becoming part of a group of businesses in the European outdoor industry who have come together to raise funds to put directly into conservation projects worldwide – to give back to the great outdoors.
“One of Smartwool’s core values is Advocacy: we will always protect what we love. Joining EOCA enables us to take action to sustain and preserve our beautiful wild landscapes. We are excited to be part of – and contribute to – the EOCA community” – Genevieve Peterson, brand and sales director at Smartwool EMEA.
This October, encourage friends & family to take part in “Socktober” by purchasing any Smartwool pair of socks from: Cotswold Outdoor, Snow+Rock, Ellis Brigham & George Fisher. £1 will then be donated to Fix the Fells’ Scafell Pike project.
If you’d like to donate more than £1, head to www.fixthefells.co.uk/