Leading outdoor magazine, Trek & Mountain, is celebrating its 10th anniversary this month with a special edition featuring Sirs Chris Bonington and Robin Knox-Johnston, Europe’s highest peak Mt Elbrus, Yukon’s Grizzly Trail and a 11-page cover feature packed full of expert tips and advice from Montane athlete and three-time Everest summiteer Jon Gupta on maximising your chances of summiting when on high altitude treks and expeditions.
The November/December 2019 issue is the 95th edition of a magazine that has become a firm favourite among UK outdoor enthusiasts – especially those with a penchant for big mountains – and the outdoor industry alike.
“It’s gratifying that we are not only surviving but positively thriving, in this era of rapid digitalisation,’ says Trek & Mountain Editor and Founder, Chris Kempster. “While I absolutely believe in the power and longevity of print, I see digital as an opportunity to be embraced rather than a threat. In fact, being able to offer brands ‘joined-up’ campaigns and editorial across print and digital channels is one of our biggest strengths I would say.”
Trek & Mountain enjoys robust advertising support from the outdoor industry, and Kempster believes that it’s the high quality and focus of the editorial content that makes the magazine and website a natural home for so many brands. “We targeted a specific area of the market when we launched Trek & Mountain – outdoorists who are more technical (or aspire to be) than your average hillwalker, but less technical than your average rock/winter climber. This ‘Goldilocks’ zone is a very valuable one to brands as it is a high-spending demographic of outdoor enthusiasts who aspire to go further and higher, but also to having the best clothing and equipment.”
And in an era of social media influencers and bloggers, Kempster is a firm believer in the importance of authoritative content from trustworthy sources: “In our part of the market consumers research a product before buying it – rather than buying something on a whim because it was tagged by a blogger – so will turn to recognised and respected sources to read product reviews before buying. Our job is to generate those in-depth and quality reviews and then distribute them by social media, e-newsletters, our website and of course the magazine itself.”
As for the future, it’s more of the same for Trek & Mountain: “My passion for this market is undiminished so I would hope we are around for many years to come,” says Kempster. “I’m very grateful for the support we get from the industry, and I really value the many relationships we’ve built up over the years. My aim is to continue to work hard on behalf of all our ‘stakeholders’ – in generating inspirational and informative content for our readers, and delivering value to our advertisers – and I’m very much looking forward to the next 10 years!”
The November/December issue is available now through the WHSmith network, online at www.trekandmountain.com and via iOS and Android apps at www.pocketmags.com