Vulpine will commence its growth plan after raising £1million in crowdfunding with the search for a new managing director. The apparel brand raised double its £500,000 crowdfunding target in half the time with incredible interest from investors both inside and outside of the cycling community.
A new managing director will be the biggest hire of the company and one designed to accelerate growth of Vulpine and HOY Vulpine brands, while founder Nick Hussey concentrates on brand development in the new role of brand director.
Nick Hussey, founder and current managing director of Vulpine, said: “This year has been one of huge success but also has seen me personally hitting some barriers, in amongst the success. I’d rather be honest with myself and say that someone more experienced can grow the company better than me.”
He added: “I want do what I love and do best, and therefore become Brand Director. By specialising this way, I can concentrate on product development, marketing ideas and maintain the clarity of what Vulpine means to our customers and the wider cycling community. Then someone more experienced can concentrate on running the company and accelerating our growth, aided by the amazing support we’ve seen so far from investors. No longer will I be spinning too many plates, dropping some, and unable to add value in the areas that we really stand out in.”
This could be the dream job in cycling. Hussey said: “How often does anything like this ever come up? To work with a really exciting, fast growing, friendly, innovative, much talked about new cycling brand and to lead it from the front! I hope we get some amazing applicants and we can slam the next stage of Vulpine’s story together.”