Performance sock brand Wigwam has announced a new sponsorship agreement with the British Association of Snowsport Instructors (BASI). The partnership forms part of its intensive efforts to push forward into the UK market this year, propelled by the appointment of Hej International as European distributor.
The agreement sees Wigwam support BASI at the Interski Congress 2015, the world’s biggest Snowsport Congress developed to share knowledge of ski teaching techniques. In addition, and in return for promotion across the Association’s communication materials, BASI’s members (including Wigwam athlete and member of Great Britain’s Ski Cross team, Pam Thorburn) will be able to enjoy exclusive offers on products from the sock expert’s extensive range of high-performance, ski and snowboarding socks.
Founded 110 years ago and currently US no.2, Wigwam is a 4th generation, family-run company renowned for its products’ quality and performance. As well as offering a highly-recognisable ‘seal of approval’, the agreement with BASI provides excellent exposure in the snowsport market. Something which Hej International identified as a superb tool to help in its attempts to replicate Wigwam’s US success across the UK and into Europe.
Hej International Director, Linda Torstensson, commented; “We are delighted to forge such a strong link between Wigwam and BASI. Offering a perfect fit with Wigwam, BASI represents the pinnacle of British snowsport instructors. Its endorsement is a huge testament to the socks’ quality and performance. We are working hard to build brand awareness in the UK and being associated with prestigious organisations like BASI will no doubt prove an invaluable tool”
Nick McKelvey from BASI added; “At BASI we strive to provide the highest quality training and support for snowsport instructors. Part of this includes linking our members up with the latest and ultimately, the best clothing and equipment. We are very pleased to have partnered with such a well-established and renowned brand as Wigwam and I am sure our members will enjoy the benefits of this collaboration”. The Wigwam pro deal will be open to members by 1st September.