A hard, cold winter is proving a massive bonus for ice climbing and mountaineering hardware specialists Grivel. The Mountain Boot Company, which distributes the brand, has reported that December was the best month for Grivel sales in the whole of the company’s history in the UK. The Mountain Boot Company has required an enviable reputation for its superb stock flow and customer service but they had to order extra shipments for December to keep up with the huge demand.
Grivel sales were 40% up on the previous best-ever sales month. Steve Roberts, MD of the Mountain Boot Company, commented: “A cold hard winter is always beneficial for sales but we did not expect to see such a high volume of demand and we are very grateful to Grivel for being able to supply the extra stock on time. We pride ourselves on having the very best stock flow system but even we could not foresee how big the demands for Grivel would be during December – long may the cold snap continue!”